The Physics Of An Earthquake :: essays research papers

Earthquakes are vibrations produced in the earth's outer layer, or crust, when forces pushing on a mass of rock overcome the friction holding the rock in place and blocks of rock slip against each other. The vibrations can range from barely noticeable to verry destructive. There are six types of shock waves. Two are classified as body waves which means they travel through the earth's interior and the other four are surface waves. The waves are changed by the rock types or formations they hit. Primary or compressional waves (P waves) send particles moveing back and forth in the same direction as the waves are traveling, secondary or transverse shear waves (S waves) send vibrations perpendicular to their direction of travel. P waves always travel at higher velocities than S waves. Three general classes of earthquakes are now recognized as tectonic, volcanic, and artificially produced. The tectonic variety is by far the most destructive. The most commen cause of tectonic quakes is stre sses by movements of the dozen of major and minor plates that make up the earth's crust . Most tectonic quakes occur at the boundaries of these plates, in zones where one plate slides past another Subduction-zone quakes account for nearly half of the world's destructive seismic events and 75 percent of the earth's seismic energy. They are along the so-called Ring of Fire, a narrow band about 38,600 km long, that coincides with the sides of the Pacific Ocean. The points at which crustal rupture occurs in such quakes tend to be far below the earth's surface, at depths of up to 645 km. Not all subduction zones are subject to frequent earthquakes. The frequency and magnitude of earthquakes around subduction zones are related to the direction in which the plates are moving. If two plates moving in the same general direction come close together, generally the edge of one plate will slide below the other at a sharp angle. This reduces the amount of area in which the plates touch, so the subduction zone does not produce many earthquakes and any earthquakes it does produce are not as strong. If two plates are sliding beside each other, one plate will often be forced under the other at a shallow angle, making a large area of friction. This produces more frequent, stronger earthquakes. Tectonic earthquakes beyond the Ring of Fire occur in a variety of geological settings.

Properties of Light

Danielle Silverstein PHY 101 Section 10497 March 4, 2013 Light up this World Purpose: In this lab experiment, LED lights will be used to show how when E&M radiation is absorbed, the energy is converted to heat. A drop of isopropyl alcohol will absorb light energy of different colors, and the evaporation rate of the alcohol will be measured. The key to this lab is the evaporation rate is directly related to the energy of the light shining on the drop. Materials: * * LEDs and circuits (from previous lab) * Pipette (or eyedropper) * Rubbing alcohol Index card * 9-volt battery * Flashlight * Stopwatch * Small cardboard box (shoe box) Procedures: A three-sided enclosure from the cardboard box was made. This created a location for applying light from the LED to the drop of alcohol while minimizing the effect of air currents on the evaporation rate. The eyedropper was used to place a single drop of isopropyl alcohol on an index card within the enclosure. The same size drop was used each tim e the step was repeated. The time it takes for the drop to evaporate without the LED present was recorded.The dark spot on the card caused by the alcohol was no longer visible. A flashlight was used to help with the observance of the dark spot. The evaporation time was recorded. The same procedure was repeated for the different colored LEDs over the alcohol drop. The current through each LED and the distance from the LED to the drop of alcohol was the same for each run. The procedure for each color of LED was repeated at least 10 times and an average time of evaporation for each color was calculated. A graph of evaporation time versus frequency of the LED was then made. Data: Time it took to dry the drop (minutes) | | | | |With no light= 10 minutes | | | | | |Red(minutes) |Green(minutes) |Blue(minutes) | |1 |4:43 |5:15 |3:30 | |2 |4:49 |3:59 |3:14 | |3 |5:03 |4:55 |4:07 | |4 |5:23 |3:48 |3:13 | |5 |4:00 |4:26 |3:26 | |6 |5:04 |4:47 |3:37 | |7 |4:35 |4:20 |3:25 | |8 |5:25 |3: 54 |3:10 | |9 |4:30 |5:05 |3:40 | |10 |4:45 |4:15 |3:56 | | | | | | | | | | | | | | | | | | | | |Frequencies(Hz): |4. 3 ·10-14 |6. 0 ·10-14 |6. 67 ·10-14 | | | | | | | | | | | |Average Time(s): |4:49 |4:28 |3:31 | [pic] Results: The results show that red had the lowest frequency and used the least amount of energy, green was in the middle of the two other colors with a frequency of 6.  ·10-14 and blue had the highest frequency of 6. 67 ·10-14 Conclusion: Light is range of the electromagnetic spectrum detectable by the naked human eye. The spectrum also includes radio waves all the way up to gamma rays, and light falls about in the middle. Electromagnetic radiation combines both particles and waves in nature. Electromagnetic radiation can also be described in terms of a stream of photons. These are massless particles traveling with wavelike properties at the speed of light. For example, the changing electric and magnetic fields in space form electromagnetic waves (Library Thinking Quest). The colors on the spectrum vary from red to violet.The red light has a lower energy than the violet light that’s at the end of the spectrum. The frequency of the light increases as the color of the light changes from red to violet. Wavelength and frequency are inversely proportional, which causes the wavelength to decrease as the color changes from red to violet (Hewitt, pg. 520). Depending on the color of the light, the wavelength can range from 7Ãâ€"10-5 cm (red) to 4Ãâ€"10-5 cm (violet), but all electromagnetic radiation travels at the speed of light. The frequency of the light, which is the number of wavelengths per seconds is calculated using the equation C=LN. L is the wavelength, N is the frequency, and C is the speed of light (Library Thinking Quest).From the observations collected, the red LED light took the longest to dry the drop of alcohol and the blue dried it the fastest. Since the red light is on the lower end of the electromagnetic spectrum is used the lowest amount of energy. Just by looking at the brightness of the light, this conclusion was made but reassured after doing some research. The red light was very dim and faint compared to the brightness of the green and the blue. The blue was the brightest of the lights. This light used the most energy and is one of the farthest on the spectrum beside violet. Since the frequency of light increases as the color of light moves down the spectrum, the red light has the smallest frequency of 4. 2*10-14, green has middle frequency of 5. 66*10-14 and blue has the largest frequency of 6. 37*10-14. The frequency is directly proportional to the energy produced by each of the light, which is shown in the graph above. The blue light had the highest frequency and that used the most energy. The red LED used the least amount of energy because it had the lowest frequency. The greater the frequency caused the alcohol to dry faster since it used more heat (energy) at one time. Light energ y and frequency are directly related in the real world also. Typically since red lights have less energy than blues lights, blue objects are said to be hotter.In 1923, American astronomer Edwin Hubble (1889-1953) made an astounding discovery. As Hubble observed, the light waves from distant galaxies are shifted to the red end, and he reasoned that this must mean those galaxies are moving away from the Milky Way. These observations concluded that something that showed red was moving away from its observer. The laws of thermodynamics state that where heat is involved, the movement is always away from an area of high temperature and toward an area of low temperature. Heated molecules that reflect red light are areas that are moving toward an area of low temperature. Molecules of low temperature reflect bluish or purple light because the tendency of heat is to move toward them.Fire, for example, it lets off heat to keep people warm. The color of fire is mostly red and orange. These colo rs are at the lower end of the spectrum of light. The reason why fire is the color red is because; red gives off the lowest amount of energy because it has the lowest frequency. Fire can be used in many different ways in the world without using mass amount of energy to heat things up. As mentioned in the lab from last week, the alligator clips caused a lot of issues with holing the connections together. A better material would be the connection covers where the wires go inside a little tube and are squeezed together at each end to insure security.When the light went out due to the connection, it caused created a longer time for the alcohol drop to dry. This created some error in the experiment with the time and the overall average. [pic]References: †¢ Hewitt, P. G. (1998). Chapter 23,24. Conceptual physics (8th ed. , pp. 494-550). Reading, Mass. : Addison Wesley. †¢ Lesson 9 Electricity. (n. d. ). PHY 101 . Retrieved February 9, 201328, 2013, from https://www. riolearn. or g/content/phy/phy101/PHY101_INTER_0000_v4/lessons/lesson08. shtml? encrypted-sectionid=am5lN0s1VHdrNkRZdEdaK3ZBR3dSdz09 †¢ â€Å"The Physics of Light: What Is Light?. † ThinkQuest : Library. N. p. , n. d. Web. 19 Mar. 2013.

Persuasive Essay On Volunteering - 756 Words

Volunteering sounds like the honorable responsible thing to do it provides benefits to both your mental and physical health. Be very realistic, you will likely not transform the world by volunteering. You need to be adaptable and willing to adjust your opportunities and plans. According to this week’s reading you shouldn’t be disappointed if all your brilliant plans of making a difference don’t move forward and work out like you had hoped. In all reality, you defiantly still affect the people you met, and your influence will probably be seen in years to come. An opportunity to give back, share your skills and knowledge and learn about other people and cultures are just a few of the reasons people choose to volunteer. There is a massive†¦show more content†¦While researching more on this topic I found that there has been an increase in the building of orphanages because of a promise of an improved ‘western’ life, parents in third world coun tries are willing to give up their children for better access to food, water and education. In a recent study, approximately 70% of children living in orphanages are not actually orphans, parents are led to believe they will have a better life but in all reality, it is just padding the pockets of the lucrative orphanage owner. It is excruciatingly apparent that the development of ‘voluntourism’ has led to the misuse of children for personal financial gains. Unless volunteers have the proper leadership and training they could very possibly be doing more harm than good. Volunteering is supposed to be a beneficial act of donating your time and knowledge to people who have less than you. These are a few of the ways I would ensure I avoided pitfalls and harms on my voluntourism trip. I would keep things positive, spending the time to complete projects properly with the right materials and following a project to completion. I would steer clear of volunteering at orphanages it leads to many more problems. Instead I could donate money, clothing or other items to families in need, so they can stay together as a family and improve their quality of life. Everyone has good intentions, know exactly who you are working with and what you will be doing. I would do myShow MoreRelatedEssay about Persuasive Speech: The Benefits of Volunteering1127 Words   |  5 PagesStatement: Volunteering in your local community will help those around you and help you feel like you have contributed something positive and it is easier than most people think. C. Speaker Credibility Statement: If we all did our part to help those in need, our community would be a better and safer place to live. By doing this, we can achieve a greater sense of accomplishment. I try and do five or six volunteer activities each month and can tell you of the personal benefits from volunteering that IRead MoreThe Power Of A Word Is Humongous1247 Words   |  5 Pagesknow how to use this weapon to make the world a better place. Persuasive writing is a form of writing the main purpose of which is to persuade readers that the writer’s opinion is correct. But how can you convince anybody through writing? What are the components of the persuasive writing? How is persuasive writing different from verbal persuasion? These are the questions that individuals need to understand in order to succeed in persuasive writing. An ability of human beings to convinceRead MoreSelf Perception Theory1700 Words   |  7 Pageswere told previously to act that way. These findings are consistent with the James-Lange theory of emotion. Evidence for the self-perception theory has also been seen in real life situations. After teenagers participated in repeated and sustained volunteering services, their attitudes were demonstrated to have shifted to be more caring and considerate towards others. Theories:- One useful application of the self-perception theory is in changing attitude, both therapeutically and in terms of persuasionRead MoreEssay about The Beginning of World War I1494 Words   |  6 PagesWWI Synthesis Essay Bruce Lee once said, â€Å"Mistakes are always forgivable, if one has the courage to admit them† (â€Å"Bruce Lee†). During World War I, the mistake of Serbia killing the archduke was neither admitted nor forgiven. A series of events brought together the European continent into a bloody and unprecedented war. WWI depicts that a small error or miscommunication leads to a bigger issue and suffering of people as portrayed through the aftereffects of the death of Archduke Franz Ferdinand. AtRead MoreMy Leadership Style3690 Words   |  15 Pagesmotivating people to achieve change (Class notes).A leader is a person who guides others toward a common goal, by example and showing that you are a good listener, focused, organized, decisive, and a confident person (http://www.essayforum.com/scholarship-essays-22/leadership-football-college-family-14721/). Introduction:- This case study is about an incident where I had to work as team leader of a group of six people. It’s about successful leadership in forming a team. It’s discussed that how you can achieveRead MoreNcfe Teaching Assistant Essay7227 Words   |  29 Pagesschool by carrying out a variety of tasks in order to create and maintain a safe, positive learning environment thus allowing teachers more time to focus on teaching. It is therefore paramount to remain flexible at all times. The purpose of this essay is to summarise the major learning points from the Teaching Assistant Diploma Course. I will address the nine subject areas separately. Supporting the teacher - Teachers are incredibly busy and the teaching assistant is a valued asset to ensureRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesCommunication 341 †¢ Nonverbal Communication 341 Organizational Communication 342 Formal Small-Group Networks 343 †¢ The Grapevine 343 †¢ Electronic Communications 345 †¢ Managing Information 349 Choice of Communication Channel 350 xiv CONTENTS Persuasive Communications 351 Automatic and Controlled Processing 351 †¢ Interest Level 352 †¢ Prior Knowledge 352 †¢ Personality 352 †¢ Message Characteristics 352 Barriers to Effective Communication 353 Filtering 353 †¢ Selective Perception 353 †¢ InformationRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesalmost any worker to put forth more effort. 26. a. In the long run, people can improve this country’s economic strength through responsible action. b. The economic health of this country is largely beyond the control of individuals. 27. a. I am persuasive when I know I’m right. b. I can persuade most people even when I’m not sure I’m right. 28. a. I tend to plan ahead and generate steps to accomplish the goals that I have set. b. I seldom plan ahead because things generally turn out OK anyway. 29Read MoreLibrary Management204752 Words   |  820 Pagesfactors that make it more necessary than ever to sy stematically plan and develop library and information services? In thinking about the assignment, and before even reading articles and treatises on change, what are your initial reactions? Present a persuasive argument to the group as you break out into discussions on this theme. Such a dynamic environment provides new challenges and opportunities to revitalize and redefine organizations as well as reinvent information sources and services for both growth

Personal Development Essay - 729 Words

MODUL – Introduction to personal development in health, social care or children’s and young people’s settings (L2) (3) (M) 1.1 Describe the duties and responsibilities of own role My duties and responsibilities as a carer are: to provide high quality care for residents while complying with the company’s policies and procedures, any legislations and standards relevant to care work so the physical, emotional, social, intellectual and spiritual needs of individuals I look after are met and provide safe environment for all people working or coming to care setting; to be prepared to work within a team at all times; be flexible, adaptable; to build and maintain relationship with residents and support them with their Activities of†¦show more content†¦Listen to them actively. Try to avoid conflicts. 2.1 Explain why reflecting on work activities is an important way to develop knowledge, skills and practice Reflecting on our own practices, actions we took in providing care, in interaction with colleagues, visitors or other professionals is an integral part in one’s personal development. The reasons why it is are as follows: looking back at what we did, how we reacted in certain situations (with positive results as well as difficult ones) helps us to examine why we practice the way we do, if it is in correct way or we can do it better or we need to change it; also helps us to identify the areas of our own practice that needs to be further improved, developed. It’s a good tool for addressing our strengths and weaknesses and based on this knowledge it helps to develop new areas of learning, find different ways of how we perform our work and so to become more effective and professional support worker. 3.1 Identify sources of support for own learning and development * Internal and external trainings * Team meetings * Supervisions and appraisals * Communication with and observations of experiencedShow MoreRelatedPersonal Development1839 Words   |  8 PagesAWARENESS REFLECTION – CAREER AND ORGANISATIONAL FIT ............................................................... 4 SELF AWARENESS – STAGE 1 ASSIGNMENT AND IMPACT ON ORGANISATION ...................................................... 6 PERSONAL DEVELOPMENT PLAN – JUDY LE ROUX .......................................................................................... 7 5.1 SELF-AWARENESS REFLECTION ..........................................................................................Read MorePersonal Development and Hr1445 Words   |  6 Pagesservice delivery. 3 Be able to reflect on own practice and development needs and maintain a plan for personal development. 3.1 Explain the concept and importance of CPD. 1 3.2 Undertake a self-assessment of capabilities as an HR or LD practitioner and identify development needs 2 3.3 Evaluate options to meet identified development needs. 3 3.4 Produce a plan to meet personal development objectives 4 3.5 Reflect on performance against the planRead Morepersonal and professional development4619 Words   |  19 Pagesï » ¿ REGENT COLLEGE BTEC Higher National Diploma in Business Assignment Brief Unit Number: 13 Unit Title: Personal and Professional Development BTEC Higher National Diploma in Business Unit 13: Personal and Profesional Devlopment Assignment Cover Sheet Assignment No: 1 and 2 ............................................. I hereby confirm that this assignment is my own work. I have identified and acknowledgedRead MorePersonal Development Review and Plan1519 Words   |  7 PagesPersonal Development Stage 1 Review and Development Plan Table of Contents Page Introduction My Personal Development Review My Personal Development Plan 3 4-5 6-7 2 Introduction At the Introduction to PD workshop I identified two broad reasons why I decided to pursue my MBA. The first was to develop my competence as a manager. The second and more important reason was to advance my career by making myself more marketable. The job market today is undoubtedly very competitive and I realisedRead MoreContinuous Personal and Professional Development2181 Words   |  9 Pagesessay is a reflection on the role of the teacher in the life-long learning sector and evaluation of my role in it, and secondly the importance of engaging with continuous professional development and a comparison of theories and models of reflective practice and how they can be applied to my own personal development as a learner. The process I have adopted throughout my teaching is a five stage teacher/training cycle, that of identifying needs and planning, designing, assessing, evaluating and facilitatingRead MorePersonal Career Development : Career Goals1531 Words   |  7 Pagesinfluenced by a myriad of different motivations and impulses. Prior to this course, I was quite ignorant of the magnitude these characteristics and traits hold over our professional lives. Career development is very much a division or subset of an individual’s personal development. These two aspects of development seem to be inextricably connected, thus attempting to isolate either measure would seem to create a discord in an individual s job or life satisfaction. I agree that self-awareness is a fundamentalRead MorePersonal Development and Lifelong Learning Sector2666 Words   |  11 PagesUnit 5 Continuing Professional and Personal Development In this assignment I will evaluate my own approaches to CPD, weigh up my strengths and developmental needs in relation to literacy, language and numeracy needs. This will be continued to develop my knowledge by using my own reflection and the feedback I have received from others. The outcome will be to establish a plan to identify the opportunities I have and want to take to address my learning needs. During the second part of this assignmentRead More Personal Development and Reflective Reasoning in Nursing Essay1130 Words   |  5 Pages(Ghaye, 2000, p.7) In order to fully understand the personal development and reflective reasoning in relation to your development in the Nursing field, one will have to define these two terminologies. Personal development means to include activities that improve awareness, can develop potential that will ultimately enhance the quality of life. Medical colleges advocate personal development plans as a basis for continuing professional development. Whereas, reflective reasoning is where a nurse canRead MoreEssay on Unit 2 - Principles of Personal Development1152 Words   |  5 PagesHealth and Social Care Assignment UNIT 2 - PRINCIPLES OF PERSONAL DEVELOPMENT ASSIGNMENT OVERVIEW In this assignment, you will investigate standards that influence adult social care practice. You will look at examples of these standards and how they affect the role of social care workers. Personal development and reflective practice are important for social care workers, and you will be completing tasks that cover these concepts. You will look at the different ways that this is done, how youRead MoreEssay about Personal Career Development: Course Review1012 Words   |  5 Pagesreview the historical events and available information to create a picture of where to go next. The purpose of this paper is to review the personal information from the career assessments taken in HS 585 Career Counseling at Bellevue University. The review will focus on this author’s personal results. This paper will combine the assessments with the author’s personal history to provide a context for future career goals. Assessment Summary The primary assessment performed and examined within the HS

Human Resource Management of Zappos.com Essays - 1386 Words

Human Resource Management of Zappos.com Introduction Human Resource management has a high impact on the overall organization being managed. HR management makes certain that human talent is used successfully and resourcefully to accomplish organizational goals. As an organization core competency, human resources has distinctive competencies that generates high value and sets apart an organization from competitors in areas such as productivity, quality and service, employee skills, and innovative changes. HR management activities can be grouped into categories which include strategic HR management; equal employment opportunity; staffing and talent management; compensation and benefits; and employee and industry relations. This paper will†¦show more content†¦Zappos employees truly believe that above all else, the secret to customer loyalty is making corporate culture a priority which is directly driven from their Human Resource management. Screening Understanding Zappos high regard to corporate culture and customer satisfaction, they take screening for new employees very seriously and have methods to select only those individuals that will promote their corporate philosophies. Even with Amazon.com’s acquisition of the online retailer in 2009, Zappos.com culture and customer loyalty are as strong as ever. Recruiting Looking for candidates that fit with Zappos ideals has its struggles. Christa Foley, the recruiting manager at Zappos.com says their tops three issues with recruiting are how they hire someone with the technical skills that will also fit in their corporate culture; ways to incorporate social media in recruiting; and finding the right technical employees which is actually their biggest challenge (Moran, 2011). Selection All potential candidates will go through at least two interviews; a culture fit interview with the HR department and a technical fit interview with the hiring manager and possibly members of the team they would be working with. Even if someone makes it through the technical interview with flying colors, if there are red flags during the culture fit interview the candidate would not be hired. TheShow MoreRelatedFinal Project One. The Specialized Online Retail Store,1161 Words   |  5 Pagesstore, Zappos, was established over eighteen years ago. The founder, Nick Swinmurn, created Zappos.com after he spent an unsuccessful day shopping for shoes both in store and online. Nick’s irritation and annoyance of his shopping experience prompted him to focus on creating an online shoe store that offered a large selection of shoes, as well as providing great customer service. Since launching Zappos.com, the company has seen enormous progression including a union with another online lea der, AmazonRead MoreZappos Leadership Style1550 Words   |  7 PagesAssignment 3 Part 1: Leadership Style: How Are Leaders Leading in the 21st Century BUS520- Leadership and Organizational Behavior December 03, 2014 Introduction Everyone loves a good pair of shoes! Well, Zappos.com has a plethora of shoes. Their CEO had a vision to build a business no one else was doing, which inspired the online shoe store. Millions of customer’s know about Zappos. Zappos provides quick and solid service. Zappos is compliant with current technology and up on to dateRead MoreOrganizational Structure: Zappos Essay1123 Words   |  5 PagesThe Organalizational Structure of Zappos.com Mark Douanglathay MGT230 January 10, 2013 Susan Cannon The Organizational Structure of Zappos.com The organizational structure of Zappos.com is revered as one of Americas’ most innovative corporate cultures. The unique structure of this company has been so successful that they have a department for business-to-business consultations that assist other companies interested in adopting the model into their own organization. From a struggling start-upRead MoreCommon Characteristics of an Organization1473 Words   |  6 PagesCommon Characteristics of an Organization COMM/350 July 9, 2012 David Sarnowski Common Characteristics of an Organization Zappos.com has moved through the trenches as they have built their business. Their company is an online shoe retailer that focuses on building a strong brand. By doing so Zappos.com profits were shown to be successful since they have been founded. With their success thee secret was very simple. The founder Nick Swinmurn started this business along with Tony Hsieh in 1999Read MoreZapposs Case1376 Words   |  6 PagesName: Nurul Afriani ID:108081100005 CASE 9.2 Zappos: Making Human Resources the Key to Customer Service Introduction Zappos.com is an online shoe retailer that has built a strong brand and has shown impressive sales growth since its founding. Zappos’s formula for success is seemingly simple. It acquires customers through word-of-mouth and search engine marketing (SEM) and then surprise them with customer service that keeps them coming back. Why Shoes? Zappos was founded by Nick Swinmurn. AtRead MoreStarbucks Company : A Successful Internet Distributor Of All Things From Shoes1491 Words   |  6 Pagesthroughout the campuses always to be seen by everyone. (Zappos, 2009) In 2014, Zappos CEO, Tony Hsieh, made the decision adopt the Holacracy management strategy, which basically did away with all managers and supervisors and instituted employee circles for assuring work deliverables are completed. This type of management basically distributes the lead and management responsibilities to all but makes all accountable to the team circle. Planning is done by everyone, the organizing and leadership is asRead MoreAlignment Of Human Resource And Business Strategies Essay1535 Words   |  7 PagesAlignment of Human Resource and Business Strategies Human resource (HR) departments work alongside business leaders to support their company’s mission, vision, values and core business practices. They must create strategies that will guide their efforts toward achieving the company’s objectives. Business leaders develop business strategies to achieve company objectives and satisfy the needs of stakeholders. Successful HR management strategies develop align with an organization’s business strategyRead MoreZappos Faces Competitive Challenges Essay examples745 Words   |  3 Pages Zappos seems to be well-positioned to have a competitive advantage over other online retailers. What challenges discussed in Chapter 1 pose the biggest threat to Zappos’ ability to maintain and enhance its competitive position? How can human resource management practices help Zappos meet these challenges? Despite the high levels highlighted of the Zappos, certain challenges remain a threat towards the process of maintaining its position. The global economic and financial recession that led toRead MoreOverview and Analysis of Zappos.com 1719 Words   |  7 PagesZAPPOS.COM 2009: Clothing, Customer Service, and Company Culture Business strategy and model: Zappos.com had a differentiation strategy with which they had differentiated themselves from the rest of the market. They had use a unique corporate culture in their company which was one of the major competitive edges of the company. According to the CEO of the company, Tony Hsieh, that everything that they had done at Zappos such as their relationships with 1,200 to 1,500 brands, policies and websiteRead MoreMarketing Analysis Of Zappos.com Owns A Stable Source Of Competitive Advantage By Producing Its Own Shoes Line6352 Words   |  26 Pages1 – Executive Summary Zappos.com owns a consistent share of shoe buyers’ market and maintain a solid and prominent position in online retailing. Although the numbers suggest that the company serves the US market like no other company, an expansion of its current share should be considered. Even thou the investments that this would require, we agree that Zappos could expand and build a stable source of competitive advantage by producing its own shoes line, followed in the future by it’s own shoe

Mc Donald’s and the Health and Tick Approval Free Essays

At the advent of problems, McDonald’s is torn between choices of actions.   Finally, it learned to adopt to change and impose innovation in its system which in turn brought positive effect on the company.   Upon the advice of the Public Relations agency, the company made necessary action to counteract against bad publicity; and the most important among the strategies is the Heart and Tick Approval. We will write a custom essay sample on Mc Donald’s and the Health and Tick Approval or any similar topic only for you Order Now Introduction Globally, McDonald’s offers what people need in this period of globalization.   The American culture of fast food chain as a place for people who could not afford to prepare foods at home since both parents are working began to penetrate Asian culture.   In the same thought, McDonald’s became a place to celebrate birthdays and to engage in conversation.   Generally, fast food chains like McDonald’s is a good place to go for busy people who seek the comfort of living.   Mc Donald became part of the culture of the modern times. Mc Donald’s after the controversial ads â€Å"the Super Size Me† of Spurlock had come up with a strategy to regain their control of the market in terms of fast food at least to create a positive image on their company as being concerned with the health of its patronage. This particular strategy which they had adopted was the Heart and Tick Program that tests the product from unhealthy ingredients that may harm the product and the consumers as well.   The program uses the symbol heart which means that the food is heart-friendly. For some, this symbol on the label of every product of McDonald’s is a kind of exploitation because they use it as their promotional strategy.   The heart of the Foundation itself gives a subconscious message that stirs the mind of the consumers trying to deceive them by telling that McDonald’s product are good when they are not. Though in previous years, McDonald’s had been perennially successful, yet due to the decline of its shares and sales in 1998, had devised a strategic plan that brought change to the company’s perspective in response to the controversy.   This leads for the introduction of the Health choices and the tick approvals known as the Heart Foundation. The changes that have been taken by the company are the result of the many controversies that challenged the popularity and sincerity of McDonald in its ethical obligation to environment and to its consumers.   This is because the company is resistant to any forces that may alter change. Generic Change Tools or Solutions Applied The â€Å"Super Size Me† ads brought a big controversy on McDonald’s everywhere in the world and the media identified it or linked it to ‘obesity.’   Therefore, the company had finally decided to impose innovation to counter bad public publicity of the McDonald’s and adopted changes in their menu offerings.   In a forum organized by Liberal Senator Guy Barnett, Mr. Peter Bush, the CEO of McDonald’s Australia, explained that their company takes on a new food offerings that will absolutely health-friendly (Burton, p. 30).   The writer further emphasized that McDonald’s added a new range of salads to their meal, with the cutting of sugar content in the buns and less calorie count from all the foods.   It has also lessened its advertising by sixty percent every hour. The particular solution to this controversy is giving in to the public demand which is related to obesity that is associated with other illness common to people nowadays such as high blood pressure and heart failure. The company itself adopted the principles of the Tick Program of the Heart Foundation.   In Australia, The Heart Foundation Tick is the solution to the growing obesity rates among children and adults.   Healthy choices of food became the consumers’ demand in many industrialized countries like Australia.   In a latest survey, 93% of Australians food had the greater role in producing overweight children and adults (Heart Foundation). Modified or abandoned to suit organizational requirements. Robert Dransfield explained in his paper that the strategic planning that McDonald’s had undertaken is a response to all the challenges that the company is facing including its competitors in the burger business (p. 460).   This is very important because competitive advantage is created by combining strengths which means Mc Donald can exploit competencies and advantage at different points in the value chain to add more value in different ways.   In other words, the value of the product which McDonald’s produces such as hamburger, drinks, fries and other food products, is the perceived benefit that customer would be kept coming back. It also means that value comes from product differentiation, product cost, and the ability of McDonald’s to meet clients’ demands. The writer also noted that strategic planning is very critical because it shapes the future of the organization as it must meet the customers’ demands and needs.   Dransfield emphasized that McDonald developed competitive strategies that differentiate it from its rivals (p. 461), in which it recognizes the need to respond to the greater demand to increase competitive gap by: â€Å"adding greater value through innovation, making the process of visiting a McDonald’s less routine and controlled, and enhancing the overall in-house experience† (p.461). In particular, McDonald’s provides appropriate solutions such as â€Å"(a) providing a more balanced offering that includes fruits, sugar-free fruit drinks for children and more chicken products, and (b) by creating an Extra-Value Meal and a McChoice menu offering that provides excellent value for money† because price is critical to decision making (p. 461). McDonald’s has to strategically cut the prices of their product as a respond also to the â€Å"burgers wars† with the Burger King’s attack.   Thus, McDonald’s â€Å"sought worldwide leadership on the global fast food market through low cost production of a standardized menu† (Grant, p. 1117).   Robert Morris Grant explained that McDonald’s strategy is founded on a central belief that is to be willing to cut price in order to boost volume growth. Another strategy which McDonald’s undertook was using the persona of Ronald McDonald that looked lovable and laughable to children.   This figure as a part of Public Relations strategy of McDonald’s conveys a marketing motivation.   According to Bob Burton, the clown suit means: â€Å"Ronald loves McDonald’s and McDonald’s food† (Burton, p. 34). This quotation indicates â€Å"that you should do everything you can to appeal to children’s love Ronald and McDonald’s† (p. 34).   The clown is also used in charitable activities of the company; it is seen in many hospitals across Australia and other charitable places.   Burton emphasized that in one of McDonald’s document, the overall objective of the company is not simply to give something back to the community but also to help differentiate McDonald’s from its competitors (p. 34). Alternative Strategies and Change Tools There are plenty of strategies that McDonald’s company had take into consideration and its tools are Public Relation and mass media.   The strategies such as the price reduction, affiliation to Heart Foundation, and using the clown Ronald McDonald became effective in bringing back the positive image of the company.   There are other strategies that were employed but these three are very important factors in the process. Its Public Relations group – the Golin/ Harris Communications -played an important in the overall task. They figured different strategies and brought McDonald’s closer to its consumers once again.   This event in the life of McDonald’s is the turning point for it to become once again a giant in business and at the same time responsible enough in its obligation to public.   The mass media made things possible for McDonald’s for bringing all promotional activities to the public in a split of a second. Conclusion Change or innovation is very important in a company in order to adapt to the demand of the customers.   Change may be planned or unplanned, but any problem would beget another problem if not attended to.   This is the case of McDonald’s has learned its lesson; it should not remain confident in many challenges but be ready always for the challenges.   Organization such as this must adopt new strategies and employ change from time to time.   Innovation and creativity are the words that can help the company moving and growing. Work Cited Burton, Bob 2007. Inside Spin: The Dark Underbelly of the PR Industry. Australia: Allen and Unwin Dransfield, Robert 2004. Business for Foundation Degrees and Higher Awards. Heinemann Educational Publishers Grant, Robert Morris 1998.   Contemporary Strategy Analysis. Blackwell Publishing. National Heart Foundation of Australia 2006 http://www.heartfoundation.org.au/document/NHF/Tick_Brochure_FINAL_2006-11-02.pdf How to cite Mc Donald’s and the Health and Tick Approval, Essay examples

Reflection of Cross Culture in Business Communication

Question: Discuss about the Reflection of Cross Culture in Business Communication. Answer Introduction Communication is an integral part of business and effective communication greatly helps in attaining high levels of productivity(Broadbent, 2013). Every organization has a process through which it communicates amongst its various stakeholders. The scope of this current reflection analysis is based on Coles Supermarket, Australia and its problems faced in communications. Coles has various supermarkets based across multiple location, the current case analysis is in regards to its store located at Scarborough Street. The manager of the Company is not able to communicate to its employees effectively as he is seen as a person who cannot speak or write English properly. Thus, the following analysis is done according to Schramms model of communication which includes a dynamic process of transferring message from one person to another(Martin, 2010). Analysis Communication process within an organization involves a complex and dynamic process wherein any type of hindrance may cause barrier to it. In Coles Supermarkets in Australia in Scarborough there is a challenges experienced in communication(Amatya, 2010). According to Schramms model, the manager provides the message in form of an encoder and transfers the message to its employees who in turn decode the message. Figure 1: Schramm's Model of Communication Source: (www.businesstopia.net, Retrieved on 6th April 2017) The message from the encoder gets transferred to the decoder in various forms it can be through letter, email, dashboard messages, meetings and so on. While the message gets transferred through a medium there might be some hindrances which causes the message to change. The most critical part of the message correspondence is the process of transferring message from sender to receiver(Nwagbara, 2013). While the receiver, which in this case are the employees receives the message he decodes it and interprets data in that information. In various instances when the manager had wanted a shelf to be re-aligned to gain customer attention, it was not done as the employees on the shop floor could not follow his instructions. Further, due to the customer pressure at this current store there has been serious miscommunications amongst staffs and manager. While the manager had intended the staffs to help the customers, it had not happened accordingly and it was only later in the day when customer pressure had reduced that staffs attended to customers easily(Arnold, 2015). If the employees could understand the managers message it would help them to easily overcome the challenge in regards to service time and overcrowding issue. This also led to the manager having negative understanding in regards to various employees. The manager due to lack of skill in English language often communicated inappropriately which led to misunderstanding of the information in totality. While his intentions and interpretations are intended with best of means to aim for company growth and development, but his subordinates are not able to understand the information(McQuail, 2015). Thus, the message transferred through either verbal or non-verbal methods is not interpreted correctly which leads to functional inefficiency in the same. Whether in meeting or email or in any other form of communication due to distortions in the language the proper message is not getting transferred. In order to resolve this issue pertaining to communication, the manager needs to undertake classes on communication as well as in English. Such class will help him attain a level in communication which will allow him to communicate without any hindrances and transfer his messages easily to his subordinates. These classes will also help the subordi nates in interpreting the message in a better way(Louhiala-Salminen, 2011). The employees need to provide regular feedback on each message that is intended at them from the manager. Thus, the process of feedback will guarantee that the manager or employees understand each other. Schramms communication framework is effective as it provides a framework for proper communication to take place. It is through the process of continuous feedback that necessary inputs regarding inappropriate communication can be understood and then proper actions to correct it can be taken. Additionally a review of conditions prevailing in communication in any organization has to be understood by means of review technique. While feedback in the Schramms framework will allow understanding and coping with relevant challenges, review of existing process frequently can allow understanding any gaps that prevail in communication(DiSanza, 2016). The Supermarket has to undertake such periodic reviews to enable them to adopt a proper communication process and to enhance productivity. As communication processes greatly deters and influences the entire process of productivity especially in a supermarket store as this one. Hence the Schramms framework has allowed to identify and diagnose any challenges that arise in communication through analysis and overcoming the same. Conclusion Schramms model of communication works with the process of sender and receiver transferring various types of information. The interpretation of the message is undertaken by both receiver and sender of the message. This process works effectively when there is minor or no deviation in message. But in case of any hindrances the message by itself might get distorted or in case the encoder or decoder has any sort of interpretational issue. The above case analysis reflects that while Coles Supermarket manager did not have any operational issue but due to lack of his skills in English language his messages often used to get interpreted in a wrong way. Hence, this process of interpretation can be solved by way of feedback received form several employees and undertaking a course on communication. Reference Lists Amatya, L. K. (2010). Improving communication for management of social-ecological systems in high mountain areas. . Mountain Research and Development, 69-79. Arnold, E. C. (2015). Interpersonal relationships: Professional communication skills for nurses. . Elsevier Health Sciences. Broadbent, D. E. (2013). Perception and communication. . Elsevier. DiSanza, J. R. (2016). Business and professional communication: Plans, processes, and performance. Pearson. Louhiala-Salminen, L. . (2011). Professional communication in a global business context: The notion of global communicative competence. IEEE Transactions on professional communication, 244-262. Martin, J. N. (2010). Intercultural communication in contexts. McQuail, D. . (2015). Communication models for the study of mass communications. Routledge. Nwagbara, U. . (2013). Corporate social responsibility communication in the age of new media: Towards the logic of sustainability communication. Revista de Management Comparat International, 400. www.businesstopia.net. (Retrieved on 6th April 2017). Schramm's Model of Communication. https://www.businesstopia.net/communication/schramms-model-communication.